At CHF Industries, a major manufacturer and designer of home products, the large entryway leads into a rotunda where messaging and bold graphics change out per season.
Inspired by the modernity and wit found in the oeuvre of Roy Lichtenstein, “The Consumer Called” emphasizes CHF’s loyalty and commitment to the consumer. The artwork was showcased in the CHF showroom entrance for Spring 2017 Fashion Week.
FALL 2017
Playing with illustrations to create a story of a “home life” defined by how we decorate our homes, the artwork pairs the whimsical aesthetic of “puzzle-piece” illustrations with the mature sensibility of the mono-stroke drawing style.
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